Connect your systems
Plug in the tools you already use. We configure Handled to your business — you build nothing.
The AI teammate made for the messy reality of CPG.
Generic AI doesn’t understand your world. Handled is designed specifically for consumer brands — ready to run orders, inventory, procurement and more.
Ridgeline foods
Channels
- ecomm
- CX
Direct messages
- Samantha Jones
- Jonathan Smith
- Susan Woods
@handled what was our true contribution margin by channel last month?
Pulled from Shopify, Amazon, your 3PL invoices, and ad spend — fully loaded:
Contribution margin - June
- DTC (Shopify)
- 22.4%
- Wholesale
- 18.2%
- Amazon
- 12.6%
Amazon fell 3.1 pts — the FBA fee increase on the 6-pack. Want the SKU-level breakdown?
Message #finance
Trusted by consumer brands, including
You need a CPG-specific AI teammate. Not a generic one.
Generic AI
Has to be trained extensively on how CPG functions
Up to speed on CPG workflows right out of the box
Stuck without clean, structured data all in one place
Grabs your data where it lives (email, Slack, spreadsheets...)
Goes rogue making decisions based on assumptions
Runs safely based on your rules, not guesses
Generic AI
Has to be trained extensively on how CPG functionsStuck without clean, structured data all in one placeGoes rogue making decisions based on assumptions
Up to speed on CPG workflows right out of the boxGrabs your data where it lives (email, Slack, spreadsheets...)Runs safely based on your rules, not guesses
Handled is the AI teammate that gets CPG.
Tackles core CPG workflows out of the box.
Other AI agents make you start from scratch to build the workflows you need. Handled comes with deep consumer brand knowledge, ready to work without requiring endless setup.
- + more, ready on day one
Weekly Selling Report
Posted to #leadership
DTC
Amazon
Wholesale
Faire
Sell-through and weeks-on-hand calculated: 4.2 weeks on hand
ReceivingMoved to Friday — 3PL notified schedule
Inbound1,400 units · Citrus 12pk · Apr 12
AllocationPromo SKUs held from wholesale
CostingUnit cost +$0.14 from May
Stitched together from 4 sources
Works with unstructured data, anywhere it lives.
Other AI agents require data to be organized in one place. Handled gets the context it needs from your 3PL emails, spreadsheets from co-mans and suppliers, Slack messages with your team, and more.
Follows rules you set, instead of hallucinating.
You don’t have to sacrifice reliability to leverage agentic AI. Handled’s agents combine LLMs with deterministic rules, which means they follow your directions and approval processes, not make up their own.
Purchase order request
$1,200 · Packaging restock
If a PO is under $5,000, raise and send it
OnOff$1,200 · Packaging restock
Vendor on fileRate card matchedConfirmation sent
How leading consumer brands have their ops and finance bottlenecks Handled.
I wake up and every report I need is already there. A P&L by channel takes minutes instead of hours, and Handled has already flagged cost savings we'd never have caught. It's the best employee I've ever hired.
Damian Hurtado, CFO · Hormbles Chormbles12 daysto1
month-end close — deposits matched, P&L delivered
2 hrsto2 min
weekly selling & velocity reports, built and posted automatically
10+ hrs/week
of manual work off each team's plate
$150K+/yr
in billing errors and refund leaks caught before the money left
Every wholesale PO used to be 20 minutes of data entry, three follow-up emails, then invoicing and chasing payment. Now every order runs itself — even the ones that arrive in weird formats over email — and I do exactly one thing: review Handled's work each morning.
Elissa Clark · Fractional Head of Ops, Hawkins ClarkConnects to everything you already use, over 170 integrations.
Up and running in 3–4 days, not months.
No months-long rollout. You connect your systems, we handle the configuration, then we stay.
Train your team
Hands-on sessions bring your team and stakeholders up to speed and confident.
A true partnership
A dedicated lead stays on for tuning, new automations, and fast answers — not a login and a goodbye.
Handled is the AI teammate that gets CPG.
Book a demoGeneral AI is powerful but not built for CPG — you retrain it on the same task over and over, and it will confidently answer even when it doesn't have the data. Handled knows CPG workflows out of the box, connects to your actual systems, and follows your rules. Every action is logged and reviewable.
Three things: it answers any question about your business instantly, it alerts you to problems before they cost money or reach a customer, and it acts — running work like order management, procurement, invoice audits, and month-end reconciliation end to end.
Only where you tell it to. You set the rules and toggle the approval gates: small POs can run automatically, big ones wait for your one-tap approval in Slack. Everything is logged.
That's exactly what Handled is built for. It reads 3PL emails, co-man spreadsheets, and Slack threads, and reconciles them against your systems of record.
Connect Shopify and the core lights up the same day. During onboarding, Handled is configured to your business — your systems, your contacts, your thresholds, your approval rules.
Over 170 integrations — sales channels like Shopify and Amazon, ERPs like Cin7 and NetSuite, your 3PLs and carriers, and the places the work actually happens: Slack, Gmail and Sheets. If a supplier only ever emails you a spreadsheet, that counts too.